How Has Online Journalism Affected Print Journalism?
With the advent and development of up-to-the-second news commentary online, print journalism has taken a hit in both popularity and profitability. Traditional print journalism sources, such as magazines and newspapers, are faced with the challenge of adapting to stay afloat.
Loss of Readers
During the past several years the sales of many print publications have steadily decreased. According to State of the Media, newspapers saw a 10.6 percent decrease in daily readers and a 7.5 percent decrease in Sunday readers from September 2008 to September 2009.
Loss of Advertising
Advertisers inevitably want to be where the audience is. With audience numbers for print journalism dwindling, advertisers are turning their attention to the web. Loss in advertising revenue further damages print media sources’ abilities to continue publishing.
Timeliness of News
Continuously streaming updates on the Internet leave little “news” for tomorrow’s paper. According to a 2010 survey conducted by the Pew Research Center for the People and the Press, online news sources are now more popular than print media, with 34 percent of survey respondents saying they had read the previous day’s news online, versus 31 percent of respondents who read the previous day’s news in that day’s newspaper.
How Print Media Is Adapting
Print media sources are quickly adapting to compete with online journalism. Many are using multimedia channels to deliver video, audio and image galleries to readers. Newspapers, magazines and other print media sources are also turning to social networking sites to interact and build relationships with readers.
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